Uh oh, here we go with the R word. Warren David, president of the American-Arab Anti-Discrimination Committee, or ADC, thought the below Superbowl Coca-Cola ad racist:
Coca-Cola released an online teaser of the commercial last week, showing the Arab walking through a desert. He soon sees cowboys, Las Vegas showgirls and a motley crew fashioned after the marauders of the apocalyptic “Mad Max” film race by him to reach a gigantic bottle of Coke.
In its ad, Coke asks viewers to vote online on which characters should win the race. The online site does not allow a vote for the Arab character.
“The Coke commercial for the Super Ball is racist, portraying Arabs as backward and foolish Camel Jockeys, and they have no chance to win in the world,” Imam Ali Siddiqui, president of the Muslim Institute for Interfaith Studies, said in an email.
“What message is Coke sending with this?” asked Abed Ayoub, ADC’s director of legal and policy affairs. “By not including the Arab in the race, it is clear that the Arab is held to a different standard when compared to the other characters in the commercial,” he said.
CBS declined comment. Coca-Cola spokeswoman Lauren Thompson said Coke took a “cinematic” approach with the ad, employing the characters as a nod to movies of the past.
“Coca-Cola is an inclusive brand enjoyed by all demographics,” she said in an email. “We illustrate our core values, from fun and refreshment to happiness, inspiration and optimism across all of our marketing communications.”
Wanna know what’s really prejudicial? Being a horse or camel jockey! I’m too tall! Racists.