Covering Up Katrina Kaif

One of the emerging trends in Pakistan recently has been clothing companies covering up their billboard models. Of course, they are being pushed to do so:

Katrina Kaif,  J. Lawn, Junaid Jamshed, Almirah Lawn, AlKaram Textiles
Katrina Kaif

One of the posters to be censored featured Bollywood star Katrina Kaif advertising a hair removal cream.

This year J. Lawn by Junaid Jamshed, Almirah Lawn and AlKaram Textiles is one of several brands

which is using logos rather than female models baring flesh this year.

‘When we first started, we decided our transactions would keep the spirit of Islam alive — we want to follow its basic teachings to formulate our business dealings,’ Nadir Khan, customer relations manager, told The Express Tribune.

‘I personally feel no Muslim would disagree with that – we aren’t required to show a semi-dressed woman in our ads.’

J. Lawn? Is that some soddy J. Crew rip-off?

2 thoughts on “Covering Up Katrina Kaif”

Comments are closed.