Farmer Super Bowl Commercial for Ram Trucks

I just discovered the brother of a friend from elementary school is playing in the Super Bowl. I knew him as whiny, loud, and small, but not anymore. That is not the only surprise of the day. This commercial for Ram Trucks with Paul Harvey’s voice-over about a “Farmer” is quite stirring:

And on the eighth day, God looked down on his planned paradise and said, “I need a caretaker.” So God made a farmer.

God said, “I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board.” So God made a farmer.

God said, “I need somebody willing to sit up all night with a newborn colt and watch it die, then dry his eyes and say,’Maybe next year,’ I need somebody who can shape an ax handle from an ash tree, shoe a horse with hunk of car tire, who can make a harness out hay wire, feed sacks and shoe scraps. Who, during planting time and harvest season will finish his 40-hour week by Tuesday noon and then, paining from tractor back, put in another 72 hours.” So God made the farmer.

Paul Harvy "Farmer" Super Bowl Commerical for Ram Trucks
Paul Harvy “Farmer” Super Bowl Commercial for Ram Trucks

God said, “I need somebody strong enough to clear trees and heave bales, yet gentle enough to yean lambs and wean pigs and tend the pink-comb pullets, who will stop his mower for an hour to splint the leg of a meadowlark.”

It had to be somebody who’d plow deep and straight and not cut corners. Somebody to seed, weed, feed, breed, and brake, and disk, and plow, and plant, and tie the fleece and strain the milk, . Somebody who’d bale a family together with the soft, strong bonds of sharing, who would laugh, and then sigh and then reply with smiling eyes when his son says that he wants to spend his life doing what Dad does. “So God made a farmer.”

Wow, that one is a lot different from that Bar Refaeli mess. . .

11 thoughts on “Farmer Super Bowl Commercial for Ram Trucks”

  1. In The Beginning.

    In the beginning was a word. The word was God.

    In the beginning was God, and all else was darkness, and void, and without form.

    So God created the heavens and the earth. He created the sun, and the moon, and the stars, so that the light might pierce the darkness. And with the earth God created division between the lands and the sea, and these he filled with many assorted creatures…

    And the dark, salty, slimy creatures that inhabited the murky depths of the oceans, God called sailors, and he dressed them accordingly, with bell bottom trousers and tiddly hats.

    And the flighty creatures of the air he called airmen. And these he clothed in uniforms which where ruffled and fowl.

    The lower creatures of the land, God called soldiers. And with a twinkle in his eye, and a sense of humour, God gave them trousers too short, and jackets to large, and deep pockets to warm their hands.
    And to adorn their uniforms, God gave them cords, and he gave them ribbons… and patches… and stars… and bells. He gave them emblems… and crests… and all sorts of shiny things that glittered… and devices that dangled…
    (When your God you tend to get carried away)!

    And on the 7th day (as you know) God rested…

    On the 8th day at 06:30 hrs God looked down upon the earth, and was not happy… God-was-not-happy!

    So he thought about his labours and realised something was amiss. He pondered a while and then in his infinite wisdom God created a divine creature, and this he called a Royal Marine.

    And these Royal Marines (whom God created in his own image) were to be of the air, and the land, and the sea. And these he gave many wonderful uniforms.

    He gave them practical fighting uniforms, so that they could wage war against the forces of Satan and evil, he gave them gatling guns so they could speak to the heathens in a fiery tongue.

    He gave them service uniforms for their daily work and training, that they might be sharp and ready…

    And he gave them evening and dress uniforms. Sharp, stylish, handsome things, so they might profile with the ladies on a Saturday night, and impress the hell out of everybody.

    Late on the 8th day God looked down upon the earth, and saw that it was good.

    But was God happy? No, God-was-still-not-happy!

    Because in the course of his labours, he had forgotten one thing?

    He did not have a Royal Marine uniform!

    But he pondered a while and thought about it, and he thought about it… And finally laughed, and satisfied himself in the knowledge, that, well; not everybody can be a Royal Marine…

    Yours Aye.
    (On the eighth day God created the Royal Marines and the Devil stood to attention)

    1. Oh my, Ex Bootneck, you do make me laugh….and these past few days, I haven’t been in particularly good health,..I’ve been a tad under the weather with a touch of I don’t know, flu or something really nasty and a touch of sore throat and laryngitis thrown in…I don’t know exactly what this thing is but, I’m fighting it as hard as I can….you brightened my day…..k

        1. Is that something closely resembling Altoids???? Ah, yes you do make me laugh….and I can’t laugh because I sound like a boy going through his voice changing….and it hurts but it’s so funny….k

  2. A great advert, and so much truth about the backbone of every country; Farmers.

    Why, oh why, does the government of every country shake down the farming community in general? They squeeze until the pips squeak, and yet we all rely upon these hard working people to be successful…

    Yours Aye.

      1. NavyDavy, we have percentage over here in the heart of Europe. The UK administers it self impeccably by maintaining the rules set by the European Common Market.

        The same cannot be said by European countries whose farmers apply for subsidies on stock that does not exist. Some have become millionaires due to the amount of fraud they commit.

        The true and bold can meet their maker with a clean soul and leave a legacy for others to follow.


  3. This commercial was my favorite. Paul Harvey always had interesting things to say. “And now we know the rest of the story.”

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