Coke Superbowl Ad Called Racist Against Arabs?

Uh oh, here we go with the R word. Warren David, president of the American-Arab Anti-Discrimination Committee, or ADC, thought the below Superbowl Coca-Cola ad racist:

Warren David, president of the American-Arab Anti-Discrimination Committee, or ADC, called this Coca-Cola Ad racist
Warren David, American-Arab Anti-Discrimination Committee (ADC) called this Coca-Cola Ad racist

Coca-Cola released an online teaser of the commercial last week, showing the Arab walking through a desert. He soon sees cowboys, Las Vegas showgirls and a motley crew fashioned after the marauders of the apocalyptic “Mad Max” film race by him to reach a gigantic bottle of Coke.

In its ad, Coke asks viewers to vote online on which characters should win the race. The online site does not allow a vote for the Arab character.

“The Coke commercial for the Super Ball is racist, portraying Arabs as backward and foolish Camel Jockeys, and they have no chance to win in the world,” Imam Ali Siddiqui, president of the Muslim Institute for Interfaith Studies, said in an email.

“What message is Coke sending with this?” asked Abed Ayoub, ADC’s director of legal and policy affairs. “By not including the Arab in the race, it is clear that the Arab is held to a different standard when compared to the other characters in the commercial,” he said.

CBS declined comment. Coca-Cola spokeswoman Lauren Thompson said Coke took a “cinematic” approach with the ad, employing the characters as a nod to movies of the past.

“Coca-Cola is an inclusive brand enjoyed by all demographics,” she said in an email. “We illustrate our core values, from fun and refreshment to happiness, inspiration and optimism across all of our marketing communications.”

Wanna know what’s really prejudicial? Being a horse or camel jockey! I’m too tall! Racists.

10 thoughts on “Coke Superbowl Ad Called Racist Against Arabs?”

  1. The Religion of Peas has no sense of humour. Belay that – drop “of humour.” There. Fixed it,

  2. Lighten up dude.
    The obvious “Bedouin” (بدوي) in the picture is not racing for the giant soda, so why would he get a vote? You’ve got a legitimate complaint if it was a unmanned drone strike that was used to hinder him from reaching the giant soda. 😉
    Whatever! I’m trying to get over my anger that there are cowboys but no indians!
    And what kind of misogynistic crap is that? Showgirls but no Showmen?
    I think I should write Coca-Cola a letter.

  3. Aside from the fact that camels are notoriously as stubborn as mules, they were only in the scene for two seconds. And it was the camel that was acting up, not the towel head.

  4. Of course, there is a problem here…imaginary racism that obscures the people representing ‘Arabs’ seem to care…I don’t …the Coke ad was attempting to be inclusive by allowing someone notably different than themselves in the advertisement….how ridiculous…and this is exactly how these ‘incidents’ occur in a politically correct universe…isn’t this how Nazism became a going concern? No one knows, no one cares and then they take over everyday life…it’s gotta end before it overwhelms all of us…the absurdity of this remains as stupid and as ignorant as the McDonald’s case of spilled hot coffee in someone’s lap…k

      1. The camel’s nose under the tent is an ancient Howeitat tale for good reason. (Is that racist?) What if I said “ancient Amish tale?” (Better?)

  5. OR: No Indians? Awww.
    Lou: Good question.
    CP: Camels, schamels.
    Kris: I am so tired of the R word.
    Struan: The old camel nose.
    EB: I saw that and I voted!

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