Don’t Buy This Jacket

Patagonia has one of the more bizarre advertising campaigns of a large company. Get this: To make [this jacket] required 135 liters of water, enough to meet the daily needs (three glasses a day) of 45 people. Its journey from its origin as 60% recycled polyester to our Reno warehouse generated nearly 20 pounds of carbon dioxide, 24 times the weight of the finished product. This jacket left behind, on its way to Reno, two-thirds its weight in waste. And their tag-line is: Don’t Buy This Jacket. . .

12 thoughts on “Don’t Buy This Jacket

  1. Wouldn’t’ it be easier to just shut the manufacturing pant down if they are that concerned about stuff? So the commitment isn’t really there.

  2. The name Patagonia cracks me up. Maybe it reminds me of nutty people. My good friend, Barb, reads my blog, so I cannot tell this story on her on my own blog. I used to paint with three ladies including Barb. One day she told us that she had eaten some excellent sea bass. Then she proceeded to tell us that sea bass used to be called PatagoniaTooth-fish, but it was such a horrible name that they changed it to sea bass. Then she told us that it was an endangered species. I quizzed her on this. “Really, it is endangered?” “Yes.” she answered. “And you ate it?” I asked. “Yes.” she answered. “Were did you get it?” I quizzed her. “At the grocery store.” she answered. “And it is endangered?” I asked again. “Yes.” she answered seriously. At this point one of the other ladies who was trying not to laugh asked, “Well what did it taste like?” Before Barb could answer, I answered, “I bet it tasted a lot like Spotted Owl.” The other ladies cracked up, but it went over Barb’s head.

  3. CP: It is just bs, grandstanding. . .
    Lou: Heheh! Good story. I’ve never had spotted owl, but mostly because I can never catch them. They are all over the place! (Just kidding. . .)

  4. If they don’t want my money. I am ok with that. They are overpriced any way. Good gear but not worth the cost.

  5. I have ‘sampled’ a couple of Patagonia products such as a fleece jacket as well as a foul weather gore-tex jacket; for me they both missed the mark.

    My personal and preferable choice of clothing and equipment is that of ‘Berghaus’, I have used it down to -30 and had no problems what so ever. The Gore-Tex waterproof material used in their jackets and trousers have stood me in good stead from the wind blown mountains in the Lake District through to coastal walks on the North east Coast (when the rain was coming in horizontally at 30 mph). All very reasonably priced, and hyper inflated as you will find with Patagonia products.

    http://www.google.co.uk/url?sa=t&rct=j&q=the%20story%20of%20berghaus%20clothing&source=web&cd=1&cad=rja&ved=0CDsQFjAA&url=http%3A%2F%2Fstore.berghaus.com%2Fhistory&ei=3L3YUO7pMMuV0QW3tIGwAg&usg=AFQjCNFHgCZVwSbKyKUxaapMJEEtKKVbHw&bvm=bv.1355534169,d.d2k

    P.S. I have heard a little whisper that Santa may be bringing me a new Berghaus Fleece jacket tomorrow… I must have been good this year?

    Yours Aye.

    • Please cut n paste ‘not’ in place of *~* in my main comment…

      All very reasonably priced, and*~*hyper inflated as you will find with Patagonia products.

      Aye.
      (who is now onto his third large glass of red)…

    • Umm, I hate to rain on your pass-and-review, but when our office contacted the admin officer at the North Pole, next to your name he had: slightly naughty. (Hmm, that joke would work better if we were not two dudes. Nevermind. Love the Berghaus.)

      • Nooooooooo!

        There are many that carry my name, it must be some grave error?

        (Not so NavyOne; I even know the colour as I caught a glimpse of it being boxed and wrapped this morning)…

        Aye.

        • Good news, Igor (Santa’s lead elf) did indeed confirm that there is a shady impostor running around with your good name. Enjoy the Berghaus.

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