Lamborghini Urus Concept

Read this blog long enough, and you will run into a Lamborghini post or two. It began with a Countach and my oggling them as a kid. Even if I were a millionaire (I’m not) I doubt I would drive a Lambo. Too worrisome. Still, I enjoy looking at their latest. And that would be the Urus:

Lamborghini Urus Concept

The least-kept secret of the Beijing Motor Show spilled out today with the leak of these renderings showing Lamborghini’s proposed new sport utility vehicle. Dubbed the Urus, the concept SUV would be Lamborghini’s bid to cash in on the booming global market for high-end luxury SUVs — if customers can accept the strange blend of supercar angles and racing tires on a high-riding hatchback.

While Lamborghini has flourished with new models under its ownership by Volkswagen, profits have remained elusive. With Porsche thriving thanks to its Cayenne SUV, other automakers now wonder just how big the market for people movers with some off-road capability might be; BMW keeps adding to its already full range of luxury SUVs, while Lamborghini stablemate Bentley’s idea of the EXP 9F concept shows the dangers inherent in the concept. Lamborghini execs have said they have yet to win approval to build it — but given demand for big vehicles in China and the Middle East, that seems like a formality ahead of a 2017 arrival.

Unlike Bentley, Lamborghini has a history with trucks; the LM002 SUV set the mold that the Hummer H2 would attempt to fill two decades later.

My only quibble would be the name. Urus. It has an odd ring to it.

2 thoughts on “Lamborghini Urus Concept”

  1. For a brief moment I looked at the name Urus and thought it was Ursus, the Latin name for bear…it’s one of those double-take words, Navy One… perhaps that was the intent??? k

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